Santa Cruz Tech Beat


Pot to Popular: Building digital solutions that protect the integrity of the cannabis industry

(Source: Mattio Communications)

March 25, 2021 — Santa Cruz, CA

Encumbered by strict regulations and ongoing legalization efforts, cannabis is arguably the final frontier of retail and e-commerce.

In this episode, Socrates Rosenfeld, Co-Founder and CEO of Jane Technologies, examines what it takes to build a retail platform that empowers consumers, brands and retailers all at once. Soc also discusses how his military background drove him to create a product that increases cannabis education and accessibility, the importance of establishing a baseline of real information for consumers and how COVID-19 has upended the cannabis retail space for the better.


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