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An Open Letter to Coworking: It’s Time to Think Bigger

By Cat Johnson
Cat Johnson Blog

August 10, 2020 — Santa Cruz, CA

(Image credit: Cat Johnson)

Why Cat Johnson is embracing the opportunity for coworking to lead the way into a brighter future

Dear Coworking,

How you holding up, mate? We didn’t see this one coming, did we?

Spaces are empty, some are closing, members are cancelling and tensions are high.

Word is there’s a coworking boom on the other side of this. I know, I know, it sounds great, but what about paying your rent?

The struggle is real.

The Future of Coworking

When life gets crazy, I find it helpful to pull back and remind myself why I do what I do.

So let’s hit pause for a minute and go big picture.

I was recently asked for my input on the future of coworking. I imagine some people shared metrics and projections. I shared this:

Coworking is uniquely positioned to help usher in a brighter future that we can see off on the horizon—a future where everyone has the opportunity to explore, and fulfill, their potential. I envision a world in which anyone who desires can plug into the right coworking space for them...It’s time to remove the barriers that keep people isolated and siloed. We have such incredible collective potential. I see coworking leading the way into a more connected, collaborative world.

I believe this to my core, because I’ve lived it.

Continue reading here: https://catjohnson.co/open-letter-coworking/

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