Santa Cruz Tech Beat


26 Questions Members Have About Returning to Your Coworking Space

By Cat Johnson
Cat Johnson Blog

May 27, 2020 — Santa Cruz, CA

Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram:

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

It got me thinking about what members of coworking communities are concerned about right now, and the best ways for operators to address those concerns.

I’m looking forward to getting back into my home space, but I’m not not quite ready. I’m waiting until it feels right.

My thinking is a bit nebulous., but I have questions.

My questions are likely the same questions your members have, so they may be a good jumping off place for your marketing efforts right now.

The best marketing has a one-to-one feel to it. So how better to connect with your members than by addressing their concerns and answering their questions?

Here are 26 questions I have about returning to my home space. Hopefully they can inform your marketing strategy and inspire some content ideas. Let me know what you come up with.

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