Santa Cruz Tech Beat


How to be part of the circular fashion industry using SellHound

By Rebecca B. Kimber
(Source: Earthy B Blog)

February 4, 2020 — Santa Cruz, CA

(Photo source: Earthy B Blog)

If you have a closet full of unworn clothes and shoes, this week’s episode is for you. SellHound CEO Suzanne Wouk and Deborah Lindsay, SellHound’s Director of Operations and Sustainability, explain why buying and selling second-hand clothes is one of the most sustainable things you can do. They also explain how the SellHound App turns anyone with a smartphone into a circular fashion re-seller.

(Audio Source: Earthy B Blog)

What is recommerce?

Before we jump in, let me explain a circular economy principle you might be hearing about more lately: recommerce.

Recommerce means reverse commerce. When you buy or sell used products or clothing you are engaging in recommerce. Recommerce keeps products and clothing in use. Recommerce is an integral part of a circular economy because it gives used products and clothing a second life rather than being recycled or thrown away.

Why we need a circular fashion economy

In the episode, Deborah explains that our whole economy is based on a supply chain that is linear. Meaning, we take something out of the ground, we make something out of it and then eventually it heads to the landfill.

“The equivalent of one garbage truck of textiles is landfilled or incinerated every second.”

– ThredUp 2019 Resale Report

Because of the heavy pesticide use in growing cotton and other materials, the fashion industry is considered to be one of the dirtiest industries in the world. The documentary RiverBlue explains why.

Circular fashion puts used clothes and shoes back into the supply chain and economy. So anyone finding more life from used goods that still have value is participating in the circular economy.

The second-hand market is growing

The second-hand ecosystem is exploding right now, Deborah said. Second-hand apparel is a $24 billion industry according to the ThredUP 2019 Resale Report. That number is expected to grow to $51 billion by 2023 according to the report.

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