Santa Cruz Tech Beat


When the news becomes the news

by Sara Isenberg
Publisher, Santa Cruz Tech Beat

Typically, I’m the one who finds, curates, and publishes the local tech scene news. I tend to stay behind the scenes, except perhaps at the SCLifeSanta Cruz New Tech Meetup.

However, when Ethan Oates of Santa Cruz Life asked if he could interview me about the local tech scene and about Santa Cruz Tech Beat, I was please to say yes to the opportunity.

The Santa Cruz Life article/interview went live today.

►Read the full article here.

“There has been tech in Santa Cruz for decades, but I would say that before 7-10 years ago tech in Santa Cruz meant the big companies.  It meant Santa Cruz Operation, and Plantronics, and Borland, and Seagate,” Isenberg said.

“What’s new, starting about seven years ago, is that tech in Santa Cruz came to mean, in addition to these  larger companies, we have an entire tech ecosystem. The ecosystem includes web designers, SEO experts, app developers, software developers, game developers, marketers, social media consultants, biotech companies, project managers like myself, and web developers, and other tech-related professionals.  We didn’t exist as a connected community before, say, seven years ago. The tech ecosystem changed from being predominantly several big companies to being a combination of some big companies and hundreds of solo practitioners and smaller companies.”

►Read the full article here.

For more information:


Sara Isenberg curates and publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.

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