Santa Cruz Tech Beat


Facial recognition technology for lost pets?


October 16, 2019 — Salinas, CA

Monterey County and Salinas Animal Services using new facial recognition technology for lost pets. Partnering with Finding Rover using revolutionary technology to identify lost pets in Salinas and Monterey County.

Salinas and Monterey County Animal Services joins the ranks of shelters in using facial recognition technology to identify lost dogs and cats. These shelters now offer their community an additional tool to help lost and adoptable dogs and cats find their forever home.

Now every dog and cat that enters the Salinas and Monterey County animal shelter system becomes registered on Finding Rover. Users of Finding Rover can search the shelter and surrounding areas right from their smartphone or computer in efforts to find their missing pet, a neighbor’s missing pet, the family of a found pet, or search for adoptable pets.

Every dog and cat that leaves Salinas and Monterey County Animal Services, through a reunion or an adoption, can remain protected on Finding Rover when the pet parent registers on Finding Rover with the same email address that the shelter has on file. If that dog or cat ever gets lost, their record will already be in the system, and identifying that pet will be a snap.

Registration of your pet is FREE. Just go to and:

  1. Upload your pet’s photo
  2. Enter a few details about your pet
  3. Enter your name, email address, and zip code

That’s it. Once your pets are registered, they’re protected for life.

“Dogs and cats are beloved family members, and if he or she goes missing, it can be devastating to everyone involved. We want to do everything we can to safeguard our pets from being lost forever. Registering on Finding Rover is another step all pet parents should take to further protect their furry family members.” – John Polimeno, CEO and Founder of Finding Rover.

When a community comes together on Finding Rover, more dogs and cats can find home. Please help more pets find home and spread the word.In addition to helping lost pets find home, Finding Rover also features dogs and cats that are available for adoption! Find your next family member with Finding Rover!

You can view Salinas and Monterey County’s found and adoptable pets with just a click on the Finding Rover Facebook Widget and on the shelter websites. Together our community can become the NUMBER ONE user of this new technology. Register for FREE on Finding Rover today and help spread the word! The more people that are registered on Finding Rover, the more we can all help reunite lost dogs and cats with their families and place adoptable pets in now homes. In doing this we can all help to save more lives.

Salinas Animal Services is located at 144 Hitchcock Road in Salinas and services the City of Salinas. The shelter is open Tuesday – Saturday from 12-5 p.m.. For more information, please visit or call 831-758-7285.

Monterey County Animal Services is located at 160 Hitchcock Road in Salinas and provides services to unincorporated Monterey County areas. The shelter is open Tuesday – Saturday from 12-5 p.m.. For more information, please visit or call 831-769-8850.


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