Santa Cruz Tech Beat


Western Growers’ new directory to serve as marketplace for agtech startups


April 23, 2019 — Salinas, CA

The Western Growers Center for Innovation and Technology in Salinas houses 50 startups that are inventing solutions to allow farmers to continue feeding the nation and world.

U.S. association Western Growers has launched a new interactive directory that acts as a marketplace for agricultural technology (agtech) startups.

This directory allows users to identify, research, and connect with start-up companies who are developing new agricultural technologies and strategies. According to Western Growers, the listed start-ups specialize in everything from automation and traceability to data management and aerial imagery.

With the directory, users can find details about each startup including team size, years in business, and product/service descriptions. It also gives users access to metrics such as acres deployed, community ratings, funding raised, and business reviews.

What’s more, thanks to the advanced search function, the association says the directory can help users quickly find desired startups. For those looking to browse, a number of filter categories range from a startup’s location and the commodities it handles to issues it addresses and the solutions it offers. Specifically, these potential issues and solutions might involve automation, pest management, or labor availability.

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