Santa Cruz Tech Beat


Why NextSpace Powered by Pacific Workplaces is the Future of Coworking

(Source: Pacific Workplaces blog)

March 26, 2019 — Santa Cruz, CA

(Photo above: Iris Kavanagh leads a discussion on Community Building at a Pacific Workplaces Managers Meeting. Source: Pacific Workplaces website)

NextSpace, a legendary brand within the coworking industry, opened its doors in 2008 in Santa Cruz. It was one of the first coworking spaces in the world and expanded to nine locations. Co-founders Ryan Coonerty and Jeremy Neuner, both well recognized leaders of the coworking movement, helped place coworking on the map in the United States. Iris Kavanagh, their first employee, developed community and culture norms that established NextSpace as a unique brand, and is sought out by other coworking spaces today for their best practices. Due to the deep roots NextSpace planted into their coworking brand, it came as no surprise when Pacific Workplaces acquired them in June 2017 that several questions were raised regarding the future of the powerhouse brand. Why, after two years, is NextSpace still alive and thriving? What exactly does Pacific Workplaces have in store for this brand?

What Pacific Workplaces Brings to the Table

After the acquisition, Pacific Workplaces shared what they were bringing to the table. NextSpace provided incredible support to its employees and members, but could not implement and maintain effective strategies when it came to scaling their coworking spaces. As things started to go adrift from a business standpoint, it became clear that help was needed when it came to marketing, training, and operational best practices. Laurent Dhollande, CEO of Pacific Workplaces, stated that the NextSpace brand would be retained, only amplifying the already strong brand by adding “Powered by Pacific Workplaces” to its name. Pacific Workplaces infused NextSpace coworking spaces with their operational procedures, marketing tactics, and space upgrades enabling NextSpace to reemerge as vibrant, thriving communities once again.

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