Santa Cruz Tech Beat


Looker: Surprising and Innovative Data Stories of 2018

(Source: Looker blog)

January 8, 2019 — Santa Cruz, CA

We love learning how companies use data to improve their processes, better the customer experience, and win in their perspective industries. While we often seek out these stories and tips by chatting with our customers and asking them questions, one of our absolute favorite ways to be surprised is to see a customer has shared their data story on their own. As 2018 came to a close, we looked back at some of the data stories that we didn’t write, but loved reading in 2018. Here’s what they have to say about how data is changing the way they work…

Using Data to Reduce Their Carbon Footprint From Selling Burgers at Five Guys

International burger chain, Five Guys, goes above and beyond selling burger and fries. In July, Five Guys shared how they’re using data to transform their culture and reduce their carbon footprint. Continue reading…

Changing the Analytics Experience For Business Users at Heroku

With over seven million apps created to date, Heroku’s business users needed a solution to cut through the data chaos and provide a self-service solution for working with data. Since bringing Looker into the fold, users can now ask and answer questions in one sitting. Continue reading…

Data Warehousing with a Modern Twist at Adore Me

Adore Me began online as a way to provide custom recommendations and a tailored experience for women’s intimate apparel. In less than ten years, the subscription company is growing and preparing to open 300+ retail outlets. Data is key to their continued growth. The Adore Me team uses the combination of Google BigQuery and Looker to keep their data and algorithms fresh. Continue reading…

Fundraising With Data at Unsplash

Unsplash provides beautiful images and photos at an unbeatable price (free!). When working on their next fundraising round, the Unsplash team needed to answer investor questions quickly and accurately. Without being confident in SQL, Cofounder & CPO, Luke Chesser, relied on Looker to respond to every investor question within their target reply time (without bugging additional members of the team). Continue reading…

Building a Data-Driven Culture at TotallyMoney

UK credit specialists at TotallyMoney give customers control of their data to help them make smart borrowing decisions. To continue doing this at scale, the TotallyMoney team needed to push past data being viewed as an administrative function to serve other teams. By partnering with Looker, they built a reporting infrastructure that gave them centralised truths that ultimately broke down the silos of analysts and excel reporting. Continue reading…

Crushing Gaming Data at King

In the world of mobile gaming, increased data visibility is the only way to best serve the customer, as it results in a quicker, better understanding of each game’s performance. This is especially true at King, famously known for its global Candy Crush enterprise, where the appetite for data continues to spread across the organization. Continue reading…

Using Data Visualization To Increase Organizational Impact at Benefits Data Trust

Since its inception, Benefits Data Trust has secured over $7 billion in benefits and services to help individuals and families reach financial stability. To continue on its mission, it has become increasingly important that the BDT team have direct access to the data and information needed to ensure increased impact and efficiency. Using Looker, the teams are able to analyze trends, find answers to questions and formulate new ones, and share their insights. Continue reading…




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