Getting the Most out of Google Ad Grants for Nonprofits
(Source: Cosmic Blog)
December 4, 2018 — Santa Cruz, CA
For organizations that qualify, Google is offering up to $10,000 a month in free Google Ad spend. That’s $10k a month you can use to attract new donors, drive email lists subscriptions, and promote your cause.
Sometimes adopting a new marketing platform can be daunting. There’s time required to evaluate which platform is right for you or your organization, there’s setup time and management time, and then there’s the critical part of following up to see if your efforts are producing results. But for 501(c)(3) nonprofit organizations, Google Ad Grants is a no brainer. For organizations that qualify, Google is offering up to $10,000 a month in free Google Ad spend. That’s $10k a month you can use to attract new donors, drive email lists subscriptions, and promote your cause.
Eric Ressler (Founder & Creative Director at Cosmic), Andreas Mueller (Co-founder & Strategist at Bloofusion), and Ryan McGibben (Marketing Strategist at Cosmic) recently had a conversation about the pros/cons of Google Ad grants, key things to remember, and creative ways you can use Google Ads and Ad Grants together to get the most out of both.
We’ve abstracted the high level step-by-step guide, followed by the full Q&A which gets into the details around strategy and details how to get the most out of your Google Ad Grant and Google Ads with a unique, hybrid approach.
Step 1: First, you must have a website to drive traffic to. It must be live and populated with content that’s current. It can’t be a third party site like a Facebook page, or other social media profile.
Step 2: Acknowledge and agree to Google’s required certifications regarding non-discrimination and donation receipt and use.