Santa Cruz Tech Beat


Buoy Labs Enters Strategic Relationship with Delta Faucet Company


March 30, 2018 — Santa Cruz CA

“To find a partner in Delta Faucet Company with over 75 years of experience as a global leader in the home water industry and a startup’s drive toward rapid innovation, is a tremendous gift.” — Keri Waters, Buoy Labs Co-founder and CEO.

Today, Buoy Labs, creators of the Buoy™ single-point, AI-powered smart home water management device, and Delta Faucet Company, the manufacturer of Delta®, Brizo® and Peerless® products, announced a strategic relationship to advance smart home innovation. With category expertise and insights, Buoy Labs and Delta Faucet will work to elevate connected home water experiences, from whole-home water management to water savings and usage.

“As an innovation-driven company, we strive to work with pioneering organizations that share our passion to optimize and enhance the way consumers interact with and experience water,” said Bob Rodenbeck, senior director of research and development, Delta Faucet Company. “From the Delta Leak Detect device to our voice-activated kitchen faucet, our interest in water management and IoT solutions runs deep. Our relationship with Buoy Labs is exciting because it creates opportunities to unlock tremendous value for consumers to enjoy and preserve one of the world’s most valuable resources.”

A Michigan State University study showed that, within five years, nearly 40 percent of US households won’t be able to afford their water bill. Independent and Buoy Labs-collected data shows that preventable leaks are a significant contributor to this worsening problem, with 10 percent of all home water use wasted every month due to running toilets, leaky faucets, malfunctioning washers, and other leaks – all of which can be fixed with a single visit from a plumber.

“Success in consumer hardware often relies on the strength of an organization’s partnerships,” said Keri Waters, co-founder and CEO of Buoy Labs. “To find a partner in Delta Faucet Company with over 75 years of experience as a global leader in the home water industry and a startup’s drive toward rapid innovation, is a tremendous gift.”

Buoy Labs and Delta Faucet Company began collaborating in 2017 in an effort to advance the category of in-home water management solutions. For more information, visit or

About Buoy Labs
Buoy Labs has developed a smart home device that attaches to the main water line and uses proprietary machine-learning algorithms to deliver water usage data segmented by usage type. The detailed insights provided by the Buoy system allow homeowners to enjoy water without worrying about cost or other constraints. The Buoy system notifies homeowners of leaks via a mobile app so they can shut off water remotely. Buoy Labs won a gold medal at the 2017 Edison Design awards, an honorable mention for the 2017 Fast Company Design awards, and an Innovation Award for CES 2018. Buoy Labs also participated in the Highway 1 hardware accelerator program, and recently was awarded a grant from the Elemental Excelerator in Honolulu, Hawaii. Buoy Labs is based in Santa Cruz, California; its investors and advisors include Highway 1 Accelerator, Toby Corey, Mark Mitchell, Jay Adelson, Andy Smith, Wallace J. Nichols, and other corporate and angel investors.

About Delta Faucet Company
Founded by Masco Corporation in 1954 with the introduction of the single-handle faucet, Delta Faucet Company is proud to be America’s faucet innovation leader, featuring Delta®, Brizo® and Peerless® products. A WaterSense® partner of the U.S. Environmental Protection Agency, Delta Faucet  is a global organization offering kitchen and bath faucets, showerheads, tub and shower systems, toilets and related accessories, selling products in more than 53 countries.  For more information, visit




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