Santa Cruz Tech Beat


City of Santa Cruz launches “Business Roadmap” tool

By Rebecca Unitt
City of Santa Cruz Economic Development Office

May 5, 2016 — Santa Cruz, CA

The City of Santa Cruz Economic Development Office and Planning and Community Development Department are excited to announce the Business Roadmap, a new tool on to help entrepreneurs navigate the process of starting a business. The Business Roadmap simplifies starting a business in Santa Cruz with four straightforward steps: Plan, Permit, Launch, and Grow.

To access the Business Roadmap visit:

This new information resource joins a suite of online tools already available to businesses and is intended to serve as the first stop in your business journey. The Business Roadmap integrates with our existing online tools like OpenCounter, SizeUp Business Analytics, and our Space Available database at the step in the process where those tools are most beneficial.

“The Business Roadmap is a business planning resource designed to engage existing and prospective business owners before they enter the permitting process” said Bonnie Lipscomb, City of Santa Cruz Economic Development Director. “Our goal is to provide entrepreneurs with key information early on to help them get their business up and running as easily and efficiently as possible.”

What do you need to open your business?

Each step of the Business Roadmap provides an entrepreneur with the information and processes required to open their business. From building your business plan to acquiring your zoning clearance, building permits, business license, and all the paperwork and processes in between, the new tool provides an explanation of the process, forms, costs and timelines to help you know what to expect when you are ready to begin the process of registering your business. A full City team from Planning and Community Development, Public Works, Finance, Water, Fire and the Police Department worked collaboratively to develop the new resource tool. The Business Roadmap will be a living document, and will continue to be updated as policies change or fees are adjusted.

“We are excited to partner with the Economic Development Office on the Business Roadmap to help provide easily accessible information to the business and development community” said Juliana Rebagliati, City of Santa Cruz Planning and Community Development Department Director. “The online tool is a great way to access high level information to prepare you for your visit to the permitting counter.”



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