Santa Cruz Tech Beat


Kinsta Kingpin: Interview With New Senior Strategist at Modern Tribe

By Sean O’Brien
Chief Operating Officer, Kinsta

January 28, 2016 — Santa Cruz, CA

Travis Totz is the new Senior Web Strategist at Modern Tribe, one of the top agencies in WordPress.

Travis was formerly a partner at Westwerk and so he knows a lot about WordPress and the agency life. He’s also a really cool guy. Below is our recent Q&A interview with him as part of our new Kinsta Kingpin series.

Q1: What is your title and day to day role at Modern Tribe?

It’s an interesting question, and I’m sure if you asked the partners at Modern Tribe they would likely say something like, “we’re not big on titles.” Which is true. Of course everyone at Tribe has their specialities and focuses on specific day-to-day tasks, but there’s not like a crazy hierarchy of complex titles and VP’s of this-or-that. It is pretty flat from an organization standpoint. My officially unofficial title is “Senior Web Strategist” and my day is currently about 50% project strategy and design direction, and 50% working with new clients on new projects and the whole estimation process.

Q2: What’s it like working at Modern Tribe?

It’s like working with a bunch of really cool people (about 54 of them) all around the world; a group of really helpful guys and gals that have a happy, positive disposition that allows the entire team to create killer work. Tribe is definitely not your typical agency, where you interface with an account manager and get a project dropped on your lap.

Each project gets a dedicated team of designers, developers, and strategists — everyone works really hard to make their projects successful. This is across the board; products to services. And the dedication to what you’re working on, really shows through at Modern Tribe. There is a strong culture of accountability. Its nice working with grownups I can count on.

Modern Tribe believes in making quality products for other people and themselves, balanced by living quality lives. Which is really nice, because it’s all about maintaining a healthy life, inside and outside of work. People have lives, and Tribe understand that. Tribe lives that.

Q3: How does your agency differentiate itself from other WordPress agencies?

I think it’s easy for agencies of all types to say that they are “different”, but it wasn’t until I joined Modern Tribe that I really started to believe that they were a bit different. Tribe empowers people to be very intentional in what they do — this is the case for both clients and the team. Living and working intentional really helps differentiate us amongst the crowd. Design with intention, build with intention, and most all make our clients succeed. We make our clients look good, and that makes us happy.

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