Santa Cruz Tech Beat


SupplyShift Growing in All Directions

By Sara Isenberg
Publisher, Santa Cruz Tech Beat

“Most of our current accomplishments can be traced back to the very first TechRaising that we pitched at two years ago.”

I had the opportunity to catch up recently with Alexander Gershenson, CEO of SupplyShift.

SCTB: The last article that Santa Cruz Tech Beat published an article about SupplyShift was Stonyfield Farms Shifts to Innovative Supply Chain Management with SupplyShift (January 31, 2014). What has Supply Shift has been up to this year?

AG: In the last year SupplyShift has grown in all directions. Our core platform is fully operational, and is now supporting supply chain responsibility strategies at Stonyfield Farms, Del Monte Foods, UC San Diego, CCF Brands, and Method. We are actively recruiting other customers, and we anticipate several exciting announcements within the next few months. We are also working on several key partnerships with Pre Environment, CSRHub, B corp, and others.

SCTB: How has your team changed this year? Based on the team page of your website, it looks like SupplyShift has grown.

AG: That reminds me, we have to update our team page! We now have a three person development team, several interns, a product manager, and we are going to be expanding further in the near future.

SCTB: Is your business based entirely out of Santa Cruz or expanded to other locations?

AG: Our business is based in Santa Cruz, but since we have a very geographically de-centralized team structure, team members live and work in Santa Cruz, Davis, San Francisco, Amsterdam, and Tomsk (Russia).

SCTB: Do you still have two entities, Supply Shift and Eco Shift?

AG: EcoShift Development is the name of our company, and SupplyShift is the name of our product, although we have stopped using the name EcoShift Development in public communications.

SCTB: How is Supply Shift currently funded?

AG: SupplyShift is currently funded by a combination of friends-and-family funding, as well as a seed round from Central Coast Angels, a great group of Santa Cruz and Monterey county angel investors that also serve as advisors and board members for SupplyShift.

SCTB: What are your plans for growth and hiring in Santa Cruz? What kind of talent are you looking for?

AG: At the moment we are focusing on raising our Series A round in the next six months. With additional funding we will be looking to expand our Santa Cruz operations and will likely be hiring additional software engineers, business development, and support staff.

SCTB: Has it been a help or hindrance to have your company located in Santa Cruz?

AG: Being located in Santa Cruz is definitely helpful. The concentration of talent here has enabled us to reach out to a wide variety of experts for advice and help. Techraising folks, especially Andrew Mueller, have been incredibly helpful and supportive, and most of our current accomplishments can be traced back to the very first Techraising that we pitched at two years ago.



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