Santa Cruz Tech Beat


10 point plan for our county’s economic development

by Manu Koenig
Civinomics, Founder & CEO

The County is taking public comment on the final draft of its landmark Economic Vitality Strategy 10_03_26_dsc_01871(EVS). Like most government documents, it is deep on study, thick with recommendations, and light on clear next steps. There are 131 strategic recommendations in the EVS – demonstrating that the County’s Economic Coordinator, Barbara Mason, did a great job of incorporating everybody’s feedback. Unfortunately it reads like a laundry list of half measures. Full of “support this” and “facilitate that”s that are sure to get ground to oblivion under the slow turning wheel of government.

But there is momentum to be captured here if we can whittle the plan down to say, 10 points, each with a very clear call to action. Ladies and gentlemen, I give to you, “The 10 Pt Plan for Our County’s Economic Development.” Note, I constructed this list of 10 after reading local Venture Philantrapist Bud Colligan’s 11 pages of feedback (I highly recommend his  letter if you’re ready to take the next step to understanding Santa Cruz’s opportunities) which is itself a distillation of the County document. This is not an original list, rather, it is an effort to synthesize what people have already been saying.

To continue reading the full article:


Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.


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One thought on “10 point plan for our county’s economic development

  1. Pingback: EVS feedback period extended to August 15 | Santa Cruz Tech Beat

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