Santa Cruz Tech Beat


Civinomics provides an opportunity to comment on county Economic Vitality Strategy


Civinomics has created a workshop to allow the public to comment on the Countycivi-screen-shot of Santa Cruz Economic Vitality Strategy (EVS).

The County has released its draft Economic Vitality Strategy for public comment. The document’s broad framework would focus effort in six areas: housing, core industry segments, emerging industry groups, infrastructure and public sector capacity, retail and commercial areas, and community promotion. Developed by the County Planning Department and its economic development manager, Barbara Mason, the strategy document will be the subject of public scrutiny and comment for 45 days.


  1. Create Shared Vision and Organize for Action
  2. Support Sustainable Development and Availability of Housing
  3. Strengthen Key Economic Sectors — Agriculture, Health, Education and Leisure & Hospitality
  4. Enhance Opportunities for Emerging Sectors of Technology and The Arts, and Support Small Business
  5. Expand Public Sector Capacity & Infrastructure
  6. Revitalize and Strengthen Town Centers and Commercial Areas
  7. Promote Santa Cruz County to Local, Regional, State, National & Global Market

Overview of the Economic Vitality Strategy

The Santa Cruz County Economic Vitality Strategy represents the results of an initiative led by the County of Santa Cruz to identify strategies that could work together to strengthen the local economy. The perspective of the Strategy is to recognize countywide assets, opportunities and partnerships; and to highlight goals, strategies and actions that County governmental agencies could pursue to complement and strengthen the economic development efforts of key existing businesses, agencies and organizations. Of foremost importance are the existing businesses and agencies that provide jobs, goods and services to county residents and businesses, and which create the shape of the existing Santa Cruz economy. There is potential for economic development efforts to increase support for small businesses, and also to help strengthen the potential for new and expanding economic sectors.

The County of Santa Cruz economic vitality resources will complement and be leveraged through partnerships with business organizations and other agencies involved with the local economy. These include but are not limited to the Santa Cruz County Workforce Investment Board (WIB), the Santa Cruz County Conference and Visitors Council (CVC), and economic vitality programs of the county’s incorporated cities of Santa Cruz, Scotts Valley, Capitola, and Watsonville. Other key supporters of economic success include but are not limited to the Santa Cruz Business Council and chambers of commerce and associations representing the geographic areas of the Santa Cruz Area, Capitola-Soquel, Aptos, Pajaro Valley, San Lorenzo Valley and Pleasure Point.

This Economic Vitality Strategy (EVS) presents a series of goals, strategies, and actions to promote job growth, expand workforce development, strengthen public revenues, and improve the quality of life for residents and businesses in Santa Cruz County. Although the EVS focuses on unincorporated portions of the County in terms of strategies and actions, it is structured to provide an overall framework for economic vitality for the whole of the County; including incorporated and unincorporated areas. This approach has been taken so that a single Strategy document might reflect the work and initiatives of local partners in a coordinated framework. It does not replace or contain all of the strategies of other entities, but reflects key aspects of the work and priorities of others involved with economic vitality so that all activities might complement each other.

Participate in the Civinomics workshop:

Additional information:

Civinomics workshop:

County of Santa Cruz Economic Vitality Strategy document [PDF]:


Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.

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One thought on “Civinomics provides an opportunity to comment on county Economic Vitality Strategy

  1. Pingback: Bud Colligan responds to County Economic Vitality Strategy | Santa Cruz Tech Beat

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