Santa Cruz Tech Beat


Santa Cruz New Tech Meetup to host Guy Kawasaki on May 7, 2014

by Sara Isenberg
Publisher, Santa Cruz Tech Beat

Tickets on sale now! See below.

The power of enchantment

Save the date and don’t say I didn’t warn you: May 7, 2014.

Guy Kawasaki (Mark Bennington)

Guy Kawasaki (Mark Bennington)

That’s when Santa Cruz New Tech Meetup will host Guy Kawasaki.

Kawasaki will talk about the subject of his tenth book: Enchantment: The Art of Changing Hearts, Minds, and Actions. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The goal is not to get your own way but to bring about voluntary, enduring, and delightful change. “The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals,” according to Kawasaki.

The Santa Cruz New Tech Meetup, one of the most popular in Santa Cruz with almost 1500 members, just celebrated its sixth anniversary in February.

“Whatever is gold, Guy touches.”

Take a look at Guy’s Golden Touch, a list of  organizations that Kawasaki advises or has invested in. The list includes Alltop, Evernote, StumbleUpon, TicketLeap, and more.

Reflecting on his time as a Stanford student and the beginning of his career at Apple, Kawasaki said:

When I saw what a Macintosh could do, the clouds parted and the angels started singing.

Kawasaki official bio says: “Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.”

Doug Erickson, founder of the Santa Cruz New Tech Meetup is thrilled to host Kawasaki here in Santa Cruz. Erickson says:

We decided to shoot for the stars and get somebody phenomenal.

Tickets on sale now!

  • What: Santa Cruz New Tech Meetup Hosts Guy Kawasaki
  • Where: Del Mar Theatre, 1124 Pacific Ave, Santa Cruz, CA 95060
  • Price: $25
  • Tickets: RSVP and PAY at the meetup event page.
  • Your RSVP does not guarantee the ticket. Purchasing the ticket is the only way to guarantee your seat at the event.
  • Agenda
    • 6-7:00  Doors open, Mezzanine Social Hour / Networking, food & wine, LIVE MUSIC from Cruz Control.
    • 7-8:00  Guy Kawasaki presentation
    • 8-8:30  Questions & Answers
    • 8:30-9:00  Book signing, Networking on the Mezzanine



Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.



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2 thoughts on “Santa Cruz New Tech Meetup to host Guy Kawasaki on May 7, 2014

  1. Pingback: Guy Kawasaki – Touching Gold | Santa Cruz Tech Beat

  2. Pingback: Why Guy? | Santa Cruz Tech Beat

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