Santa Cruz Tech Beat

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Thoughtfull Toys Launches Enduro Kickstarter Campaign

By Sara Isenberg Founder, Publisher, Editor-in-Chief, Santa Cruz Tech Beat February 23, 2017 — Santa Cruz, CA “Toy Cars Built for Tough Drivers” Thoughtfull Toys, a local toy design company, has recently introduced Enduro on […]

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Watch: Incubator to Farm – Minority Women Working in Agtech

By Sara Isenberg Founder, Publisher, Editor-in-Chief, Santa Cruz Tech Beat February 23, 2017 — Salinas, CA (Photo above: Diane Wu and Poornima Parameswaran, co-founders of Trace Genomics, a comprehensive microbial evaluation for soil health and […]

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EDGE Mobile Payments Announces Development of the EDGE Card

(Contributed) February 23, 2017 — Santa Cruz, CA “The EDGE Card is an integrated solution that is designed to be the bridge between the well worn paths of existing swipe-and-pay cards and the mobile wallets […]

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Choice Provisions teams up with Limited Run Games

By Dant Rambo Choice Provisions February 22, 2017 — Santa Cruz, CA We’re super excited to announce that we’re partnering with Limited Run Games to release physical versions of several of our games! Runner2 is […]

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You May Not Have a Marketing Strategy If…

By Ford Kanzler Marketing/PR Savvy Special to Santa Cruz Tech Beat February 22, 2017 — Santa Cruz, CA “Sometimes the main reason behind the failure to have a great marketing strategy is simply that the […]

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Pacific Grove computer wiz creates platform for teachers

By Claudia Meléndez Salinas Monterey Herald February 22, 2017 — Pacific Grove, CA (Photo above: Avneesh Kumar, founder and CEO of Schoolze. Credit: David Royal, Monterey Herald) [Editor’s note: Schoolze is one of the companies […]

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Looker opens European Headquarters in Dublin, Ireland

(Source: Looker blog) February 22, 2017 — Santa Cruz, CA “Looker fits in perfectly with Dublin’s thriving technology sector and its diverse and talented workforce.” Looker today announced the expansion of its international operations with […]

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Minority Women Entrepreneurs Share Stories in “From Farms to Incubators”

By Jan Janes Special to Santa Cruz Tech Beat February 18, 2017 — Salinas, CA (Photo above: Amy Wu, producer of the multimedia presentation “From Farms to Incubators,” welcomes the audience and explains the purpose […]

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Lots of Looker at March 1 Tech Meetup

By Sara Isenberg Publisher, Founder, Editor-in-Chief, Santa Cruz Tech Beat February 17, 2017 — Santa Cruz, CA (Photo above: Guy Kawasaki, left, will moderate a Fireside Chat and Q&A discussion with Looker Founder, Lloyd Tabb. […]

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Salinas promotes broadband development with new dig once rule

By Steve Blum Tellus Venture Associates February 16, 2017 — Santa Cruz, CA   Underground utility construction and other projects that involve work on city streets in Salinas will include dig once requirements, thanks to […]

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