Santa Cruz Tech Beat


How to Embrace (and Own) Your Nonprofit’s Digital Fundraising

Image of a transaction being completed on a call phone, the money dropping into a computer where people are using Zoom

By Eric Ressler

May 27, 2020 — Santa Cruz, CA

Learn how to replace your in-person efforts with digital stand-ins that drive donations.

You’ve been thinking strategically about fundraising for as long as your social impact organization has been in existence. Over the years, your fundraising efforts have almost certainly included a mix of both in-person and digital initiatives. But you were likely discovering how best to leverage digital technologies and channels to spread your message and build support. 

And then the world changed seemingly overnight. In the throes of the coronavirus pandemic, you — along with everyone else — must now pivot. Two months ago, “digital-first” may have been a future-state goal. Today, it’s your only option. 

It’s a big adjustment. But the truth is that it’s really just an acceleration of a transition that was already in process. The COVID-19 crisis is deepening the world’s commitment to a digital-first way of life in a way that is unlikely to recede along with the virus. 

If your organization hasn’t yet made the leap to a digital-first mentality, now is your opportunity. This shift will impact everything you do, from your program work to your marketing. And when it comes to raising the financial support you need to advance your programs, it’s time to start thinking of your organization as a digital fundraising machine.

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