Santa Cruz Tech Beat


Zentrepreneur Symposium Series Launches in Partnership with UC Santa Cruz and Santa Cruz Works


October 1, 2018 — Santa Cruz, CA

Registration Opens for Groundbreaking New Creative Thinking Training Program and Symposium Series

The Zentrepreneur Symposium Series is a weekly four-part program created by serial entrepreneur and Silicon Valley executive, Toby Corey (Tesla, SolarCity, USWeb, Novell) and will launch in partnership with the Baskin School of Engineering at UC Santa Cruz and Santa Cruz Works.

The symposium is based on Zentrepreneur.Life, a platform for college students created with new world ethics and values inspiring creative thinking. Our mission is to create a new world by inspiring, educating and guiding a new generation of entrepreneurs, social & environmental warriors and creative spirits to challenge the status quo by thinking creatively.

The Zentrepreneur.Life community provides a code or ethics, resources and mentorship focused on nurturing the creativity and unique qualities of its members, enabling them to translate imagination into new experiences. The series will be led by Toby Corey and feature guest speakers from the world of business, industry and education including: best selling author of Blue Mind, Wallace J Nichols, PhD; Theresa Lina Stevens, a lightning-bolt of marketing and creative brilliance, she’s the founder and president of Lina Group, Inc., a strategic marketing consulting firm that specializes in market dominance strategy; Susan Kennedy, former Diane Feinstein Communication Director, Governor Gray Davis Deputy Chief of Staff, Commissioner for the California Public Utilities Commission, Governor Arnold Schwarzenegger Chief of Staff, and Founder/CEO Advanced Microgrid Solutions; Lyndon Rive, SolarCity Founder/CEO, leader in sustainable energy movement.

The series begins Thursday, October 11th through November 1st and meets once weekly for four weeks from 5:20 – 7:00 p.m. at the Silmularium on the UC Santa Cruz campus: Engineering 2, 1156 High St, Santa Cruz, CA 95064. The program can accommodate up to 100 participants and registration opens today at The series is free to UCSC/Cabrillo College students and SCW members and is $10 per session for community members.

“I’m proud to introduce a new, non-profit venture this fall: Zentrepreneur.Life.This program is for college students and all aspiring-entrepreneurs, created with evolutionary ethics and values, resources and mentorship that inspire creative thinking. Zentrepeneur.Life has grown out of my life and career experiences, surf and conscious awareness practice, and my years teaching entrepreneurship at Stanford University,” said Toby Corey, founder of Zentrepreneur.Life. “Our mission is to inspire, educate and guide a new generation of entrepreneurs, social & environmental warriors and creative spirits to challenge the toxic status quo by thinking more collectively and creatively.”

“We’re honored to be founding partners of Zentrepreneurship.Life, with UC Santa Cruz. Toby Corey is an inspiring and dynamic leader who exemplifies and amplifies the qualities that are driving the Santa Cruz tech movement – a potent combination of ethical, spiritual, and scientific thinking that is leading a new wave of conscious innovation across industries. Our startups benefit from Zentrepreneurship’s frameworks for making these guiding principles the foundation for any new venture,” said Keri Waters, President Santa Cruz Works.

“Baskin Engineering is extremely excited to join in partnership with Zentrepreneur.Life and Santa Cruz Works,” said Alexander L. Wolf, Dean of the Baskin School of Engineering at UC Santa Cruz. “Today’s Gen-Z students seem to be hard-wired to create and innovate in ways that have positive social impact, making this a very special time to educate our future engineers. The 5:20 Series will help light their path toward satisfying and meaningful careers and lives.”

In this symposium series, you will learn:

  • To integrate mindfulness, nature appreciation, and focus into a more creative way of approaching your life with less stress;
  • To develop new thought through patterns that lead to new behaviors, experiences and feelings to enhance your life;
  • To draw on diverse backgrounds and perspectives to magnify and elevate your wisdom and creativity;
  • And techniques to tap into a field of infinite creativity to make the world a better place.

The Zentrepreneur.Life community follows a set of principles that guide your way with resources and mentorship focused on nurturing the creativity and unique qualities of its members, enabling them to translate imagination into new experiences. We do this by:

  • Thinking, leading and acting in the Zentrepreneur Way, 22 ethical principles centered on Gratitude, Equanimity, Natural Life-flow, Service Mindset and Deep Nature Connection, sources of a creative mindset.
  • Creating Symposium Series hosted at leading colleges and universities enabling students to translate imagination into new experiences.
  • Developing a unique Guide containing best-in-class information, methodologies and tools.
  • Creating a social network – Mentor Zen – that matches Zentrepreneurs with the right mentors using a secret matching technique.


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