Santa Cruz Tech Beat


Announcing Women of Data and the Data of Women

By Jen Grant
CMO, Looker

March 9, 2018 — Santa Cruz, CA

I love watching the change that happens in companies when everyone discovers how easy it is to access and understand their business data. And it’s not just because these people can now make better decisions, it’s also because it clears the way for everyone to contribute their ideas and participate in solutions. No longer can the HiPPO (highest paid person’s opinion) in the room or the loudest or most aggressive person in the room, dominate the decision-making. Everyone can diagnose issues they are seeing and share their ideas as well. This can often bring a discussion back to where it needs to be: how to make the business more successful.

In the end, a more data driven culture also creates a more inclusive culture allowing for many different perspectives to be heard. And since March is National Women’s History month, we are excited to announce a new project highlighting these diverse perspectives: Women of Data and the Data of Women.

First, Women of Data will be a series of interviews spot-lighting the growing group of female leaders in the data space who are building data cultures at their organizations. Second, Data of Women will be a series of posts examining data about the lives of women today – in the workplace, in society and around the world. We will be looking at trends and share interesting findings about what is actually happening and where we can work together to improve the lives of women around the world.

We are kicking this off with new posts every week in March, and we will continue to highlight the Women of Data and the Data of Women throughout the year. We hope you enjoy them!


Originally published here:



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