Santa Cruz Tech Beat


Do you need an app? Take the quiz.

Scott Design Do I need an app quiz.

By Kirsti Scott
Scott Design

September 17, 2015 — Capitola, CA

Take the Do I Need an App Quiz…

With more than 2 billion mobile devices expected to ship in 2015, getting mobile users engaged is a priority for marketers. People check email, browse sites, shop, view videos, and perform tasks on their mobile devices more than ever before … and the numbers are growing.

Companies often must decide whether to build a mobile-friendly website, a web app that runs in a mobile browser, or a native mobile app for specific mobile devices. Here’s a quick quiz to help assess your goals and resources to see which mobile approach or approaches might be a good fit for your company.

Play around with the answers and see how your responses change the recommendations. While it doesn’t give you a final decision, the quiz provides a high-level review of the important questions to answer before deciding whether to build a mobile-ready website, a web app, or a native app.

Take the quiz and see what your score means.

Bottom line

Should you use this to make a final decision on a mobile strategy for your company? Absolutely not! But, just playing around with the answers can give you an idea of how your requirements and preferences can shift the recommendation either way. There are a few answers that will definitely sway the answer in one direction.

For example, if you’re looking to boost SEO, a website will perform better than an app. If you want an app feel, but want the app to work on a full range of devices without a lot of extra programming, a web app might be best. If you’re looking to make money for the functionality you provide, a native mobile app will let you monetize your project. And, if you don’t have experienced programmers on staff, your budget may help you make the final decision.

Be sure to consult a web or app programmer to get professional input before making your final decision. Your answer might be a combination of approaches to reach each of your mobile audiences.



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