Santa Cruz Tech Beat


WaterCity pitch a winner at Santa Cruz New Tech MeetUp

by Jondi Gumz
Santa Cruz Sentinel

New approach to saving water targets biggest users on Monterey Peninsula


Attendees listen to music and network before Pitch Night at the Santa Cruz New Tech Meetup – July 2014

WaterCity, which adapted the SolarCity model to install rainwater-harvesting and greywater collection systems on homes and help solve California’s water crisis, and SeeBright, which developed an affordable see-through head-mounted display for casual gamers, grabbed the attention of venture capitalists at the Santa Cruz New Tech MeetUp on Wednesday at Cruzio.

Based on the cheers of the 200 people in attendance, Jeff Langholz and Maeve Murphy of WaterCity were declared the winners.

The duo is targeting the 4,000 biggest water users on the Monterey Peninsula, to get them out of the highest priced tiers and save on their water bills. The plan then calls to expand to hotels and colleges and then to cities such as Los Angeles.
They are starting at five pilot sites to produce numbers they hope will secure financing partners.

Manny Fernandez of SF Angels Group complimented all four startup presenters, saying, “You’re all winners.”

John Murray of SeeBright said the projected price of his display, which has patented technology, is $150.

He’s raised almost $700,000 and plans to raise $800,000 more before going on a Kickstarter fund drive.

Continue reading the complete article here:


Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.


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