Santa Cruz Tech Beat


Dastardly Cleverness in the Service of Good: Bud Colligan

(Source: Dastardly Cleverness)

February 5, 2019 — Monterey, CA

(Photo above, Bud Colligan. Source: Dastardly Cleverness)

Transformative impact of business beyond the bottom line

Lots of college students have part-time jobs. When Bud Colligan was at Georgetown University, his part-time job was founding Vital Vittles, which grew into one of the largest student-owned businesses in the country.

It was a sign of things to come. Bud was part of the original Macintosh team at Apple. He went on to lead Apple’s higher education marketing. He became the CEO of Authorware, and then co-founded Macromedia, which was acquired by Adobe Systems for $3.4 billion. He’s on the board of, and was an investor and board member with CNET Networks. And that’s just part of his bio.

For some time, Bud Colligan has been focused on venture investing — especially in ventures that promise to achieve social good, such as through education, or environmental protection, or inclusive economic development. One example is Pacific Community Ventures, which he co-founded and where he helped raise $100 million for community-focused investments. Another is the Monterey Bay Economic Partnership, a coalition that’s helping to build sustainable economic growth in his part of California.

This episode is a fascinating conversation on the potentially transformative impact of business beyond the bottom line.

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