Santa Cruz Tech Beat


Lesser-Known Google Search Tips and Tricks

by Andrew Broadbent
Director of Search Marketing, Vab Media

Harnessing the power of Google

Google Certified teacher Carol Larow, conducted a presentation a few weeks ago at the Google For Education Summit held at Greenwich googleCountry Day School. I am writing this post to give teachers and students a comprehensive overview on Google’s advanced web search features at the same time to make this article a reference. This post takes a lot from her presentation and from my own experience as a search marketer.

Both students and teachers can greatly benefit from learning about Google’s advanced search filters by helping speed up the process at the same time refining their inquiry.

There is more to Google than just typing a few words into their search box. A regular Google search can be quick and can give you more broad-matched results, but in those searches you may not always find exactly what you are looking for. Effective research should help you find and recover specific material that is not retrieved from a normal Google search.
Google has quite a few “lesser-known” features that enrich people’s search experience on the Internet. I will teach you how to use Google much more effectively using its powerful information- gathering tools. These features are helpful to students, teachers, librarians, and administrators to cut through the clutter and eliminate the frustration of sorting through millions of Search Engine Results Page (SERPS) or hits.

Educators can use these Google search tools to help teach and assist their students as when they are conducting research and developing internet literacy skills. With these more advanced search filters, people can input what they are looking for and Google will return more specific, useful information.

Continue reading complete article here:


Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.


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