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How Zero Motorcycles builds the Tesla of two-wheelers in Silicon Valley

About 45 miles south of the Silicon Valley factory where Tesla Motors is building out the electric automobile industry one car at a time, Zero Motorcycles is undertaking a perhaps more difficult task.

John Armstrong assembles the 'tank' for a police model. He installs the switch gear, side lights and emblems, and bonds the tank together. (Photo credit: Vicki Thompson)

John Armstrong assembles the ‘tank’ for a police model. He installs the switch gear, side lights and emblems, and bonds the tank together. (Photo credit: Vicki Thompson)

The company, based in Scotts Valley, is vying to establish itself as the dominant seller of electric motorcycles globally. Zero shipped about 1,300 of its bikes last year — an increase of about 30 percent from the year before. By comparison, sales of Tesla’s Model S increased more than eightfold to 22,477 units in 2013.

Read full article in the Silicon Valley Business Journal here: http://www.bizjournals.com/sanjose/news/2014/04/30/how-zero-motorcycles-builds-the-tesla-of-two.html

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Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.

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