Santa Cruz Tech Beat


Local Roots: Julia Hartz Founded Eventbrite With Her Fiancé. Then She Took His Job.

By David Gelles
NY Times

February 5, 2019 — San Francisco, CA

“Maybe it was growing up in Santa Cruz or maybe I was just born with it, but human energy, I just feel it so much.” — Julia Hartz, Eventbrite CEO

[Editor’s note: I didn’t know this story had a local connection until Julia Hartz says, “I was about 14, and I worked at a new coffee shop called the Ugly Mug on weekends. I would get there before it was light out and open up. From the Ugly Mug on, I’ve never not worked.”]

Conventional wisdom has it that mixing professional and personal relationships is unwise. Julia Hartz ignored the conventional wisdom.

After college and a few years bouncing around the media business, she co-founded Eventbrite, the ticketing website, with a team that included her fiancé at the time, Kevin Hartz.

That was in January 2006. Today, Eventbrite is on track for almost $300 million in annual sales, and Ms. Hartz has made the transition from president to chief executive, a job she took over from her husband.

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