Santa Cruz Tech Beat

Santa Cruz Tech Ecosystem

Which locals are on Shareable’s Top 16 New Books for Spring?

Sharable’s list of Top 16 New Books for Spring includes one from the heart of the local Santa Cruz downtown tech business ecosystem. rise of the naked economy cover-480x728

Kudos to Ryan Coonerty and Jeremy Neuner for making Sharable’s list with their book The Rise of the Naked Economy: How to Benefit From the Changing Workplace.

In case you haven’t heard, the nature of work is changing. No longer are people pledging lifelong loyalty to a company nor are companies investing in lifelong employees. A rapidly-growing workforce is made up of freelancers, independent workers, telecommuters and others who are free to work wherever they can find wi-fi and a desk. This results in what Coonerty and Neuner call the naked economy. Their book, The Rise of the Naked Economy, is an overview of this changing landscape and a guidebook for those navigating it.

Read Sharable’s list here:’s-top-16-new-books-for-spring


Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.


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