Santa Cruz Tech Beat


TechRaising: Attracting Early Adopters and Generating Buzz

Whether you plan to attend the TechRaising weekend in April or not, all are welcome to this…

TechRaising meetup:TR

  • Tuesday, March 25, 2014
  • 6:30 pm
  • at Cruzio
  • RSVP here.

Startup success hinges on the ability to find product market fit. Attracting early adopters — the first people to use and evangelize your product is a first step.

It helps to understand who these early adopters are and how you intend to acquire them before you build your product — if for no other reason because your initial product will likely have a subset of features and functions than will eventually be in later versions of your product. Honing these features and functions so to meet the “needs” of early adopters could be a great stepping stone to success.

This Meetup will be an interactive discussion where we explore what it takes to entice people to try your products and how to get them to spread the word to get more folks to try.

Come share your experience and ask your questions.

Learn more and RSVP here.


Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.


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