Santa Cruz Tech Beat


Student entrepreneurs pitch business ideas developed at UCSC

by Melissae Fellet
UC Santa Cruz

UC Santa Cruz Entrepreneurship Showcase featured cash prizes, networking, and real-world business challenges for students

The $4,000 top prize went to the Imprint team of Mark Adams and Brian Vallelunga. (Photo credit: Michael Riepe)

The $4,000 top prize went to the Imprint team of Mark Adams and Brian Vallelunga. (Photo credit: Michael Riepe)

UC Santa Cruz undergraduate and graduate students presented prototypes and business plans to alumni and venture capitalists during an Entrepreneurship Showcase on Saturday, June 7, at the UCSC Silicon Valley Center in Santa Clara. Many of the students developed their ideas during courses sponsored by UCSC’s Center for Entrepreneurship.

The $4,000 top prize went to the Imprint team of Mark Adams and Brian Vallelunga. Their software product can be embedded in a website to monitor the site’s performance. If there are problems, the Imprint software asks the user for more information and notifies the site’s webmaster. The goal is to improve customer satisfaction and avoid lost sales due to webpage issues. The students plan to use the prize money to launch their company.
Makesmith CNC won the $3,000 second place award. Bar Smith, an electrical engineering student graduating in June, and history alumnus Tom Beckett developed a low-cost desktop computer-controlled router for tinkerers and hobbyists. A Kickstarter campaign to produce the router kits closed on June 9th after raising more than $80,000.

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Sara Isenberg publishes Santa Cruz Tech Beat for the benefit of the extended business and technology community. When she is not volunteering her time for the tech scene, Sara makes her living by managing software projects, web strategy planning, and providing development team services (including account management, vendor management, strategic partner management, beta project management, referrals to qualified technical team members, and more). Please visit her website: Sara Isenberg Web Consulting & Project Management, or contact Sara by email if you have any project management, account management, or Development Team leadership or service needs.


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UC Santa Cruz​ has received a new grant to support students in Scientific Computing and Applied Mathematics! #ucscengineering #thinkBSOE

The National Science Foundation has awarded a $950,000 grant to support the Next Generation Scholars in Applied Mathematics (Next Gen SAM) program. Led by Pascale Garaud (Applied Mathematics, Baskin School of Engineering), Rebecca Covarrubias (Psychology), Pablo Reguerin (Associate Vice Chancellor for Student Achievement, Equity and Innovation) and Carmen Robinson (Baskin School of Engineering Director of Undergraduate Affairs), Next Gen SAM will provide students interested in completing a MS degree in Scientific Computing and Applied Mathematics with several important resources. This includes financial support in the form of scholarships, personalized academic mentoring and counseling, peer support, and career advising.
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