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Magic Leap tried to create an alternate reality. Its founder was already in one.

By Joshua Brustein, Ian King and BloombergFortune September 29, 2020 — Florida (w/ Santa Cruz history) Magic Leap once generated huge buzz for the promise of its augmented reality headsets. But investors have since written […]

Luna: Moondust Garden by Funomena for Magic Leap

(Source: YouTube / Magic Leap) December 27, 2018 — Santa Cruz, CA Robin Hunicke, above, is a professor of game design at UC Santa Cruz and the co-founder of Funomena. Watch the story behind this […]

So what the hell is Magic Leap doing?

By Matthew Handrahan GamesIndustry.biz July 13, 2017 — Brighton, England (Photo above: Magic Leap’s Graeme Devine gives the opening keynote of Develop 2017 on July 11, 2017. Source: YouTube.) [Editor’s note: Magic Leap used to […]

Watch: Magic Leap Fireside Chat

Source: http://hplusmagazine.com/2015/06/12/video-friday-magic-leap-fireside-chat/ June 13, 2015 — Santa Cruz, CA [Editor’s note: Santa Cruz Tech Beat has published various news about Magic Leap, a company headquartered in Florida, with Santa Cruz brainpower contributing to the development […]

Just another day in the office at Magic Leap

(Source: YouTube) From Magic Leap folks, March 19, 2015: “Unfortunately, we couldn’t make it to TED, but we wanted to share one of the things that we’d planned to share at the talk. This is […]

Magic Leap CEO Teases ‘Golden Tickets’ for Augmented-Reality Device

By Issie Lapowsky Wired February 26, 2015 — Santa Cruz, CA [Editor’s note: Magic Leap’s CEO Rony Abovitz did a Reddit AMA ask-me-anything thread on Feb 24 and answered many questions. There’s plenty of buzz […]

Why Kleiner Perkins invested in Magic Leap

by Bing Gordon Kleiner Perkins Caufield Byers “Over the years, I have played a part in creating many magic tricks, from one platform to the next. But this is different.” Learning to race a sports […]

It’s official: Magic Leap secures $542M funding round led by Google

by Sara Isenberg Santa Cruz Tech Beat, Publisher Recode spilled the beans early but now it’s official. We just don’t yet know what it means for Santa Cruz. So, stay tuned. [Editor’s note: For more […]

Google rumored to lead in $500M investment in Magic Leap

[Editor’s note: Although the news about Google investing heavily in Magic Leap has been spread widely in the past week, the only source of the information at press time appears to be this Recode article. […]

Magic Leap in NY Times: Real-Life Illness in a Virtual World

by John Markoff New York Times [Editor’s note: For more about the connection between Magic Leap and Santa Cruz, read How Graeme Devine is going to put Santa Cruz on the map.] Magic Leap says […]

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