Companies
Looker’s Jen Grant: From actress to CMO
By Jennifer O’Brien
CMO.com
July 9, 2018 — Santa Cruz, CA
With experience at Google and Box, Grant continues to blend her creative side with love of business and marketing
Looker CMO, Jennifer Grant, didn’t always envision a career in marketing. In fact, she had her heart set on being an actress. That was, until she realised business – marketing in particular – was her true calling.
“I actually graduated from college and thought for sure I’d go into acting – that would be the career for me. But it was kind of a funny journey,” she tells CMO.
“I spent a year touring with the children’s theatre company and at the end of it I had this moment of realisation that what I enjoyed most about theatre from college wasn’t actually the acting part of it. Acting was the cherry on the sundae, but what I enjoyed most was helping to run the theatre company for the summer.
“It was everything about running the theatre company that was exciting, where we were thinking about the prices of our subscription, how we create the brochure, and what plays people wanted to see to enable us to fill the theatre.”
As a result, Grant ditched her acting attire, and went to work for a number of technology companies before eventually going to business school.
Mission at Looker
Flash forward to today, and Grant is working to build the marketing team at the data-driven company, Looker, by focusing on “the big picture.” Looker is a business intelligence software and big data analytics platform that helps users explore, analyse and share real-time business analytics.
Today, the company has 450 staff. Grant joined when just 150 people were on-board. “We’re in that fun growth stage where you’re fixing all of the problems, but you’ve got such growth, and you see quarter-over-quarter the success, and the excitement. So it’s that wonderful growth momentum phase,” she says.
Continue reading article here: https://www.cmo.com.au/article/643166/looker-jen-grant-from-actress-cmo/
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