Santa Cruz Tech Beat


Satellite Deskworks Helps Power the Growing Shared Workspace Industry

By Cat Johnson
Special to Santa Cruz Tech Beat

January 3, 2018 — Santa Cruz, CA

In 2010, Santa Cruz entrepreneur and business owner Barbara Sprenger created cloud-based software to manage Satellite Centers, her shared workspace brand that now has seven locations in Felton, Santa Cruz, Los Gatos, Sunnyvale, Gilroy, Santa Monica and Ontario.

In 2015, seeing a growing demand in the shared workspace industry for flexible, responsive space management software, she began offering it to other shared workspace operators as Satellite Deskworks. Now 75 spaces around the world use Satellite Deskworks, with several new clients onboarding each week.

A Growing Industry

The shared workspace industry, which includes coworking spaces and serviced offices, has grown to an estimated 14,000 spaces worldwide serving over one million members. Satellite Deskworks serves many standout spaces and brands, including Covo in San Francisco and St. Louis, Capsity in Sacramento, CapeSpace in Cape Cod and AllGoodWork, a New York based foundation connecting social good organizations with shared workspaces.

Automation and Member Self-Sufficiency

Satellite Deskworks empowers members to be self-sufficient by enabling them to self-register; make, change and cancel meeting room reservations; communicate; change payment options and pull their own statements.

The software reduces administrative tasks for workspace operators by offering one-click, real-time report generation, easy billing, network check-in, an at-a-glance dashboard and more. The software is clean, simple and streamlined. As Alex Anderson, Director of Coworking at Covo explained:

“Satellite Deskworks offers a simple product that is very effective at what it is setup to do… We’ve used it with little to no hiccup which, through the inception of a business and a launch, is a big deal.”

A Strong Foundation

A longtime Felton resident, Sprenger is an established leader in the shared workspace industry. As founder and CEO of Satellite Workspace Centers and Satellite Deskworks, she has helped shape the industry’s evolution from a small movement to a global industry.

Sprenger’s experience provides the strong business foundation and perspective to run and manage shared workspaces and workspace software. In addition to a degree with highest honors in economics from UCSC, she has a masters in public policy from the Panetta Institute and CSUMB. Her business background includes work in tech startups, commercial real estate and business management.

Sprenger has had an interesting past — living in a Zen Buddhist monastery for three years and without running water for eight years in West Virginia during the height of the back to the land movement. Her work also includes numerous community initiatives and efforts, including eight years on the San Lorenzo Valley School Board, co-creating the Felton Teen Center, and the years-long, successful effort to get Felton water under local control. She and her husband Ken have five kids and seven grandchildren.

Bright Future

As the shared workspace industry grows at a remarkable rate, Satellite Deskworks is poised to become a go-to software solution to help space operators streamline their operations, empower members and save money.


Cat Johnson is a writer and content strategist for the shared workspace industry. Her clients include coworking space and industry service providers, including Satellite Deskworks.


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