Santa Cruz Tech Beat


Buoy earns honorable mention at Fast Company’s 2017 Innovation by Design Awards

By Sara Isenberg
Founder, Publisher, Editor-in-Chief, Santa Cruz Tech Beat

September 13, 2017 — Santa Cruz, CA

From more than 2,500 entries, Buoy has earned an honorable mention in the Product category at Fast Company’s 2017 Innovation by Design Awards. The Product category is defined by Fast Co as “items geared toward mass consumers and niche markets.”

“The program honors the most innovative and disruptive design solutions to challenging business issues,” says Buoy CEO, Keri Waters. “We want to put people in control of their water use and protect homes from damage — and love that our Buoy looks so good doing it.”

Herbst Produkt, a Santa Cruz design, brand, and strategy consulting agency helped bring the Buoy design to life.

Buoy will start to ship this fall.

Learn more about Fast Co’s Design Awards here.


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