Santa Cruz Tech Beat

Events

Scenes from the scene: Guy Kawasaki at SCNTM

By Jan Janes
Special to Santa Cruz Tech Beat

November 5, 2016 – Santa Cruz, CA

[Editor’s note: Photojournalist Jan Janes captured images from the scene at the November 2016 Santa Cruz New Tech Meetup. Attendees came to hear author and Canva evangelist Guy Kawasaki talk about social media rules of the road. As always, he was on point, irreverent and funny. If you missed it, the video of the event is available online here.]

(Photo above: More than 400 people filled the main ballroom of the Paradox Hotel in Santa Cruz to hear Guy Kawasaki talk about his new book, The Art of Social Media. All photo credits: Jan Janes Media)

Technology and marketing professionals were out in full force at the November Santa Cruz New Tech MeetUp, including web designer Melody Sharp, marketer and publicist Patti Bond and social media coach Karen Kefauver.

Technology and marketing professionals were out in full force at the November Santa Cruz New Tech MeetUp, including web designer Melody Sharp, marketer and publicist Patti Bond and social media coach Karen Kefauver.

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Jacob Martinez, Executive Director of DigitalNEST and Matthew Swinnerton, owner of Event Santa Cruz, had front row seats for the SCNT MeetUp featuring social media guru Guy Kawasaki.

Guy Kawasaki and SCNT founder Doug Erickson strategize before the start.

Guy Kawasaki and SCNT founder Doug Erickson strategize before the start.

Looking to win smart watch wristbands, the audience played New Tech-ionaire along with Amanda Rotella, coordinator with the Santa Cruz Economic Development Department. Rotella runs a quiz game at the meetup each month based on news she finds in Santa Cruz Tech Beat.

Looking to win smart watch wristbands, the audience played New Tech-ionaire along with Amanda Rotella, coordinator with the Santa Cruz Economic Development Department. Rotella runs a quiz game at the meetup each month based on articles she reads in Santa Cruz Tech Beat.

Erik Mansur, with Nanigans, presented social media advertising concepts before Kawasaki's presentation.

Erik Mansur, with Nanigans, presented social media advertising concepts before Kawasaki’s presentation.

Guy Kawasaki – now a part time Santa Cruzan! – offered warmth and humor as he described the do's and don'ts of social media and how he "makes the sausage."

Guy Kawasaki – now a part time Santa Cruzan! – offered warmth and humor as he described the do’s and don’ts of social media and how he “makes the sausage.”

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Wow! Very impressive video review of the past year by Jack Baskin School of Engineering at UC Santa Cruz at UC Santa Cruz.

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